Based on years of experience, know-how and market leading technology, Loyalty Key Cardlinked enhances customer loyalty and retention for large corporations and thousands of retailers through large scale loyalty reward programs built on innovative card-linked technology.

By employing new card-linked technology, Loyalty Key has established a strong competitive position within the loyalty management market. The card-linked technology transforms the regular payment card into the membership card. This paves the way for a frictionless customer journey, where members automatically earn their rewards when they use their regular payment card at more than 1.500 retailers in Denmark.

Loyalty Key is behind a number of loyalty programs for some of Denmark’s largest and most well-established companies within the insurance, media and financial industry. With more than 200.000 active members in 2022, the loyalty programs enable the industries to establish more personal bonds with their customers, while at the same time increasing retailers’ sales and revenue.

Year founded
business area
customer loyalty

Amina Jacqueline Raziq

Digital Marketing Manager

Dmytro Fil

Backend Developer

Emil Ludvigsen

Art Director

Louise Udsen

Head of Marketing

Mark Dencker


Martin Billing

Digital Marketing Specialist

Mathias Friedrichsen

Customer Care / E-Commerce Manager

Nikolaj Veje Rasmussen

Head of Cashback Solutions

Nikoline Jensen

Communications Consultant

Patrick Milandt

Graphic Designer

Pauline Munkholm

Marketing Assistant

Rasmus Edin Thomasen

Backend Developer

Rasmus Enemark Taarnby

Lead Developer

Rasmus Friis

Web developer

Saleh Dabaneh

Frontend Developer

Sebastian Forchhammer

Student Assistant